Smart Marketer Agency

Talking Point Cards Email Campaign

MAIL #1

Subject:

We Can’t Cope Alone and Here’s Why

Have you ever heard the term, “there’s strength in numbers”?

Though independence is an admirable quality, knowing when to reach out for help is an act of strength, and while resilience is also admirable, it’s not always readily available.

In the face of adversity, it can be tempting to shut down or self-isolate out of a fear of vulnerability, emotional exhaustion, etc.

But the reality is, resilience is not the ability to stay strong, but your ability to cope. And drawing strength from your community allows your body to process grief and stressors.

Our latest post, ‘We Can’t Cope Alone and Here’s Why’, shows that ‘tough times’ are precisely that –

tough for a time.

Learn how leaning on others will help you reinvent resilience and emerge stronger than ever!

Because we were never meant to walk this life alone.

[READ THE POST NOW]

Talk Soon,

Ben & The Talking Point Card Team

MAIL #2

Subject:

Don’t Wait for Spring Break to Try These Decluttering Ideas

Does your mind ever feel cluttered or foggy?

It’s easy to clutter your mind and physical space when you have too much on your plate or are simply mis-prioritizing.

Cluttering your thoughts and environment can often look like –

• Decreased productivity

• Poor mental and physical health

• Increased stress

Nobody tries to deprioritize themselves… it happens gradually and it’s a slippery slope!

So, to get back on track to yourself and what matters most to you, we wrote a post dedicated to decluttering your home and headspace…

[READ THE POST NOW]

Talk Soon,

Ben & The Talking Point Card Team

​

MAIL #3

Subject:

How Small Talk Can Help You Overcome Social Anxiety

You’re at an event full of new people…

No one is mustering up words to speak to you, and you’re struggling to strike conversation.

It feels paralyzing and makes you wonder, “Why do I feel like this? Am I the only one?”

In this moment, there’s a good chance you’re experiencing SOCIAL ANXIETY and it’s NOT uncommon.

The good news? Social anxiety is completely treatable…

And small talk can both combat and help break the anxious cycle by –

• Practicing social and listening skills in a low-pressure environment

• Managing stress without emotionally charged topics

• Building social confidence with easier conversation starters

Nobody isolates themselves on purpose, but being overwhelmed can push you into a corner - even when you don’t want to be.

So, we wrote a post to help you identify your social stressors…

To get you back to a confident you!

[READ THE POST NOW]

Because nothing is better than watching a wall flower bloom!

Talk Soon,

Ben & The Talking Point Team

​

MAIL #4

Subject:

How Small Talk Can Lead to Real Friendships

Are we about to use the dreaded “S” word in an email?

…“Small Talk”.

Gulp! There, I said it!

But did you know that small talk isn’t just talking about the weather or feeling trapped in shallow conversation

Small talk sets the scene for depth in community by:

• Breaking the ice

• Laying groundwork for meaningful conversation

• Building stronger bonds

No relationship ever began with closeness off the bat, but it’s easy to forget when you’re set in long-term friendships.

So, what does that mean? It means STRONG connections start with SMALL conversations.

That’s why we wrote this post:

[READ THE POST NOW]

Talk Soon,

Ben & The Talking Point Team

7 Ad Tests: Social, Email, & Article Copy

FACEBOOK:

Successful Ads vs Dull Ads:

7 Ad Tests to Get Clicks 🖥️ 🖱️

Wouldn't it be nice if you could guarantee that YOUR ADS would made your marketing investment REALLY WORTH IT?

Find out how in our new blog post:

Successful Ads vs Dull Ads: 7 Ad Tests to Make Your Customers Click.

We pitted unsuccessful campaigns against great ads to unveil the dos and don’ts of advertising.

These 7 ad tests will answer:

☝️ How do I get my audience to pay attention and react?

☝️ Which ad types get the most clicks?

☝️ How do I ensure my ads are unique?

☝️ What tests can I implement to tweak my campaigns for success right now?

Whether you're a business owner ready to wave the magic wand to turn pumpkins into carriages...

Or just a fellow marketer who's a little (or very) ready for your campaigns to flourish...

Don't miss our new post on the blog!

Click the link before the clock strikes midnight!

🔗  [LINK]

TWITTER/INSTA:

Successful Ads vs Dull Campaigns:

7 Ad Tests to Make Your Customers Click 🖥️ 🖱️

Want to create ads that make your customers react and act? Find out how in our new blog post: [LINK]

GOOGLE:

TITLE: Successful Ads vs Dull Campaigns: 7 Ad Tests to Make Your Customers Click 🖥️ 🖱️ |  Smart Marketer Blog

DESCRIPTION: Wish you could turn your ads from drab to fab?

OMG Commerce’s Brett Curry has 7 Ad Tests that will ensure your campaigns are never a miss!

Now, wave the magic wand and click your way to successful ads on the Smart Marketer blog.

URL: /

EMAIL:

SENDER: Bretty Curry

SUBJ:

Successful Ads vs Dull Campaigns: 7 Ad Tests to Make Your Customers Click 🖥️ 🖱️

Marketing Tests & the Psychology of Advertising

PREVIEW: This is the clickbait you’ve been waiting for! ☝️

Wouldn't it be nice if you could guarantee that YOUR ADS would greatly surpass your marketing investment?

Find out how to make that possible in our new blog post:

Successful Ads vs Dull Ads: 7 Ad Tests to Make Your Customers Click.

We pitted unsuccessful campaigns against great ads to unveil the dos and don’ts of advertising.

This bout consists of 7 ad tests, where we hope to learn:
 

• How do I get my audience to lean in?

• Which ad types get the most clicks?

• How do I make my ads unique?

• And what tests can I implement to tweak my ad campaigns for success right now?

Whether you're a business owner who is ready to scratch out the BS and grow your brand...

Or just a fellow marketer who's a little (or very) ready for your campaigns to flourish...

Don't miss our new post on the blog!

ARTICLE

TITLE: Successful Ads vs Dull Ads: 7 Ad Tests to Make Your Customers Click 🖥️ 🖱️

BODY:

If you’ve landed here, my first question is – how interested are you in the psychology of marketing? You know – why people buy, why people click on one ad and not the other, why people laugh at one joke and not another, etc. If very, then you’ve come to the right place! Because we're about to dive in and unveil 7 tests that will ensure your ads resonate with your customers.

How do I know this? I have had the privilege of working with some awesome brands like Native, Boom and Overtone. We run all of their Google, YouTube, and Amazon platforms and spend about $100 million a year on ads for them all. So, I’ve gathered a unique perspective where I'm not personally writing the ads, but rather, strategizing and analyzing LOTS of data –

• what video ads have the best view rates?

• which ads have the best conversions?

• how landing pages are being leveraged?

I’ll share these answers with you so you can start diagnosing ads and flipping them into brand growing machines!

TEST #1: The Scratch-Out, Write-In

This is the scratch-out, write-in test. If you can take your ad as it is and replace your name and branding with your competitor's, THEN IT’S NOT A GOOD AD.

For an ad to really make its mark, it needs to work for you and only you. Now, that doesn’t mean that every individual element of the ad must be unique, but the ad in its entirety should communicate how you are different.

Here are a couple of examples -

[5.54] Native Deodorant: 50k 5-star Reviews

This is an ad that's a couple years old but it shows 50,000 five-star reviews. Sure, there were plenty of other natural deodorant companies at the time, but very few could make that claim.

[6.14] Purple Mattress: Raw Egg

Purple Mattress came out with a brilliant ad, proving that their mattress would cradle your pressure points.

How did they prove this?

By curating an ad that showed a 300 lbs sheet of glass being dropped on the mattress with raw eggs underneath it. The mattress cradles the eggs, they do not break; which proves that the Purple mattress is next level!

[8.28] Boom: 3 Sticks

This is the Boomstick Trio and the purpose of this ad is to show that 3 makeup sticks are all you need. Their trio will simplify your entire makeup bag. Does that pass the scratch-out, write-in test or does that fail the test?

I’d say it passes, right?

Three sticks to replace your whole makeup bag is a quite the proposition.

[9.39] Align: Gut Health

This is an ad for a gut health probiotic. It says, ‘Welcome to an Align Gut’. The ad states that it’s the ‘number one doctor recommended probiotic brand’ which is potentially unique. But, I wouldn’t say that it’s easy for the audience to believe.

A better way to approach this ad would’ve been to bring ‘number one recommended’ to life by uncovering WHY. Is it gentler on the stomach? Does it have more effective absorption? Does it heal the gut differently? Essentially, WHY is it doctor-recommended? I would lean in and make it convincing. Then, it could pass the test!

TEST #2: The Shrug Test

We've all heard it said that the opposite of love is not hate, but indifference. So, the worst ads are not the ads we hate. The worst ads are the ones we never see or give a second thought.

Does it make you shrug, or does it make you react?

[10.57] Mothers Day Ad

So, I’m not quite sure what we’re even buying here? Is it the necklace on the cake or is it an earring? Reality is I don’t know, and I don’t care – because if I weren’t writing this ad down as a poor example, I’d breeze past it and THAT’S THE POINT! We’re all shrugging because it’s confusing.

The shrug test can also just be a “given” - stating the obvious. For instance, you don’t have to tell me that my wife deserves a gift on Mother’s Day, right? It’s a given!

TEST #3: The Authenticity Test

This test is where we ask, "Do I really believe that? Does it feel authentic?" This is the time to trust your BS meter!

Our BS meter is our authenticity meter - it’s highly tuned and we ought to trust it.

First, let’s start with the knowledge that your customers and prospects aren’t thinking about your authenticity because they aren’t thinking about you anyway. So, approach this test knowing you have to get them to think about you, then believe you —

[14.34] Ridge Wallets: The Wallet Redefined

This ad states that their wallets are redefined. This brand was the leader in titanium wallets, RFID blocking, and indestructible lifetime warranty.

Three materials, 10-plus colors, lifetime guarantee.

I think that feels authentic, especially if you are in the market.

[15.37] SimpliSafe

SimpliSafe’s ads targeted their unique offer which was, “you receive our security system shipment and set it up yourself. It’s significantly cheaper, no long-term contract, easy security.”

Do you believe them?

Let’s think about why people go with an ADT. Those companies install their system, you sign a 2-year contract, they monitor your home – but it’s expensive. But, we do this for fast responses to safeguard our space. We want the SECURITY.

Problem is, SimpliSafe doesn’t focus on the customers peace of mind aka the REAL reason they’re buying a security system. Their ad leans into “15 minutes and you’re done, easy security!” It creates doubt, I don’t trust it. So, this ad misses the mark.

TEST #4: The Curiosity Test

How do you get your audience to come back for more?

You can run an ad that offers up very few details to stir up interest and offer “click bait”.

For example, have you ever scrolled down to the bottom of a Yahoo article to find a list of random pictures and curiosity headlines? They’re tempting, right?

This is a classic curiosity play. It makes you think, “Ok. I need to know what this genius trick is, so show me!” Hence why an ad like this will get a lot of traffic.

[21.12] Zipify Pages: "Eight Easy Fixes to Improve Your Shopify Product Pages."

This is a great example of a curiosity play and it was an incredibly successful campaign. Why? Because this ad makes you wonder, “what are these 8 easy things that I’m not doing? I want to know the 8 steps that could improve my business.” BOOM! Curious + Click = Great Ad.

TEST #5: The ‘Why Wouldn’t You Buy’ Test

It can be even more productive to ask, “why wouldn’t someone buy?”

To do this well, you must go up against your product as if you’re debating on an opposing team. You must look at the reasons why people aren’t buying and address it!

[23.26] Huel Pasta: Ramen… But Nutritious

Huel Pasta positions itself versus ramen noodles.

Ramen is cheaper. So, Huel addresses this objection head on and positions itself to sell to health-conscious, busy professionals. Huel takes 5 minutes just like ramen. But, Huel is a fully balanced meal. It has 25g protein, the ideal amount of carbs, fiber, and all 27 necessary vitamins.

Quick and easy, but you’re paying for the nutrition instead of empty calories.

TEST #6: The Physical Reactions Test

Comedians often use this test whether they know it or not.

Comedians are watching the room and measuring, "Hey, when I deliver this joke, do people lean-in or have a physical reaction?"

Because when you tell a joke, there’s a difference between a belly laught and saying, “oh that’s funny”, right?

The same goes for ads. You have to make an ad that makes folks react!

[28.05] Dr. Squatch: Aren’t Cologne Ads Weird?

This ad pokes fun at how bizarre cologne ads are and parodies itself. It shows a strange man eating raw mayonnaise, etc.

You kind of wince or lean in, thinking, “what's going on?"

After having that reaction, you can't stop watching.

Also, it’s important to notice when you start daydreaming during an ad, it’s a good indicator that it’s not holding attention. Remember that without your audience’s genuine reaction, there won’t be any action!

TEST #7: The ‘Show-Me’ Test

The point of this test is to substantiate your claims; you want to show rather than tell. Because if you don't show me, I probably won't believe you.

[31.11] Vessi: Waterproof Shoe

Vessi is a quality shoe company. But how are they better than any other shoe? What better way to show high quality than to fully submerge it in water?! It makes you SEE that the shoe is TRULY waterproof and you SEE that the product is well made.

All in all, these 7 full-proof tests are bound to get your ads up and running. If you strategize well and ensure your campaign ads are up to par, your marketing will know no bounds… and your sales will skyrocket.